Those with a passion for fashion will know the name, Elena Antoniades.  In 2016, Elena & her husband, Ian Hart opened their concept boutique here in the heart of Knightsbridge.   Elena is not only known for her own designs but also for introducing new brands to London.  This season is no exception.


An Australian label where each collection blends architectural lines and simplicity with trend based items of diverse personality that ultimately form a cohesive range.



Founder, Su Yong was hired as the first designer at the newly established fashion house, Donna Karan. Protégée turned head designer, Su Yong’s background set new precedence very early in her fashion career. Su Yong has built a design ethos that celebrates the femininity, in touch with the modern woman’s lifestyle in form and functionality. foxiedox’s design ethos is built on the mission to deliver uncompromised design to the the woman of today.




London based contemporary brand Three Floor caters to all closet chameleons with diverse designs and unexpected detailing. From feminine silhouettes to dramatic styles, Three Floor produces an eclectic collection under the creative direction of Yvonne Hoang. From the beginning, to the middle and end, each piece is inspired and designed to impart an everlasting impression.



Launched in August 2017, Elliatt Collective offers an inspiring mix of product, becoming a one stop shop for event, social, sophisticated and relaxed street style dressing.



The brand’s aesthetics are largely shaped by the designer’s strong Indian roots and cultural traditions. The collections express a love of vibrant colors, detail and craft, both in technique and the very fabric they work with. Their exuberant approaches to design are inspired by the beautiful moments of everyday life which in-turn encourages a personal style that radiates a dash of luminous charm.


Challenged to create something truly original and stylish, but handy at the same time, Loes launched a new bag concept, combining form & functionality in an unexpected way.


These brands join Keepsake the Label, Thurley, Ozar Jewellery, Lara Heems and Malvez amongst others in the boutique.

E L A also offers a bespoke service, ensuring the ultimate shopping experience. Bringing together a unique dash of Mediterranean flare and English heritage has resulted in a fashion destination like no other.

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