E L A London

E L A London is the creation of husband and wife duo, MADAME FIGARO award-winning women’s fashion designer, Elena Antoniades, and ex-city trader, Ian Hart.

Elena and Ian joined forces in both life and business to create something different: a concept boutique in the heart of Knightbridge that provides a comprehensive luxury experience, combining retail and gallery elements.

The cosy, two-storey boutique houses Elena’s eponymous collection, ELENA ANTONIADES, as well a range of luxury women’s fashion, jewellery and accessories from a variety of emerging and established international brands alike. In the boutique, you will also find a selection of inspiring contemporary art.

A desire to create a space where women feel like they are in their own boudoir has been on Elena Antoniades’ mind since she launched her own successful womenswear label in London in 2006. The concept was to design, create and sell beautifully made products designed to last.

E L A offers a bespoke service, ensuring the ultimate shopping experience. Bringing together a unique dash of Mediterranean flare and English heritage has resulted in a fashion destination like no other.

Visit our Knightsbridge store or shop online.